This fourth volume in the Northern Lights series brings into focus central aspects of recent developments in European film and media culture. Through studies of both film and television the question of national identity, European integration and globalization is analyzed in a both Eastern and Western European context. European Film and Media Culture offers case studies of the more historical and institutional context of European film, studies of European television drama, children’s television, television entertainment formats, and comparative studies of European art cinema / art television and American films and television serials. -- Northern Lights is an annual publication dedicated to studies of film and media. Each yearbook is devoted to a specific theme, covering the full range of... Less

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion;... Less

Issues in American Advertising: Media, Society and a Changing World Product Details: Product: Book (Perfect Paperback) - 324 pages ISBN: 9781887229357 Author: Tom Reichert Publisher: Copy Workshop (April 1, 2008) Description: Big issues for business. Real issues for consumers. From new media to new medicines. From sex to social networking and social responsibility, this book digs into the big issues influencing today's advertising. Written by the experts: Ivan Preston, Jef Richards, Wendy Macia

Media, Markets, and Morals provides an original ethical framework designed specifically for evaluating ethical issues in the media, including new media. The authors apply their account of the moral role of the media, in their dual capacity as information providers for the public good and as businesses run for profit, to specific morally problematic practices and question how ethical behavior can be promoted within the industry. Brings together experts in the fields of media studies and media ethics, information ethics, and professional ethics Offers an original ethical framework designed specifically for evaluating ethical issues in the media, including new media Builds upon and further develops an innovative theoretical model for examining and evaluating media corruption and methods... Less

This book provides an introduction to media relations in Canada, from both a practical and a philosophical perspective. After a practical grounding in the philosophical debate on the nature of media, chapters in the second section consider media drivers, the news release, the interview, and special cases such as crisis communications and the Internet. In addition to providing a text for the practice of media relations, the book also complements more theoretical texts on the media in general and its role in society. While primarily intended for students in communications, the book will also benefit students of journalism, as well as practitioners of media relations in the private, public, and voluntary sectors. This second edition contains two new chapters outlining emerging trends in... Less

Nation, Culture, Text is the first collection of work in cultural studies from Australia, selected and introduced for an international readership. Participating in the `de-centering' of cultural studies-- considering what perspectives non-Europeans or Americans have to offer--the contributors raise important issues about the role of a national tradition of critical theory, and about the cultural specificity of theory itself. Contributors: Tony Bennett, Stuart Cunningham, Ross Gibson, Pam Gilbert, Helen Grace, Ian Hunter, Elizabeth Jacka, Eric Michaels, Meaghan Morris, Virginia Nightingale, Tom O'Regan, Noel Sanders, John and Marian Tulloch.

The Yearbook addresses the overriding question: what are the effects of the 'opening up' of science to the media? Theoretical considerations and a host of empirical studies covering different configurations provide an in-depth analysis of the sciences' media connection and its repercussions on science itself. They help to form a sound judgement on this recent development.

18 issues - If you're a school librarian or technology specialist, LIBRARY MEDIA CONNECTION is your integrated information source for print and multimedia material, innovative ideas, and practical tips and techniques you can use right away.

Media, Markets, and Morals provides an original ethical framework designed specifically for evaluating ethical issues in the media, including new media. The authors apply their account of the moral role of the media, in their dual capacity as information providers for the public good and as businesses run for profit, to specific morally problematic practices and question how ethical behavior can be promoted within the industry. Brings together experts in the fields of media studies and media ethics, information ethics, and professional ethics Offers an original ethical framework designed specifically for evaluating ethical issues in the media, including new media Builds upon and further develops an innovative theoretical model for examining and evaluating media corruption and methods... Less

Serving healthcare marketers since 1966 with a mix of industry news and in-depth feature articles on marketing and promotion.

Making Sense of Media is a lively and accessible text that helps readers understand mass media and the texts they carry. Designed expressly for those interested in gaining a solid understanding of the media and how they work, it is an indispensable book. Offers a lively, accessible, and concise textbook to help readers understand mass media and their textsCovers seminal figures, concepts and scholarship in mass media studies, including Vladimir Propp, Mikhail Bakhtin, Raymond Williams, Fredric Jameson, and Stuart HallExplores the ideas found in nineteen significant books that will provide useful insights and concepts for anyone interested in the study of the mediaFeatures chapter-by-chapter short articles by the author, that address an idea or theory in the particular book being... Less

The relationship between media and sport has become of particular interest to media scholars over the last decade. As the significance of sport itself has grown in a variety of other disciplines, the study of the ways in which media and sport interact across boundaries can be found in literature on the sociology of sport, history of sport, gender studies, cultural studies, journalism, leisure studies and beyond. For scholars interested in the media in particular, sport can shed light on a range of issues central to media studies. This book focuses on the sport-media phenomenon and analyses such issues as new media technology, gender, ethnicity, collective identity and globalization, as well as aspects of the political economy of the media.

A text that reveals the value and significance of community media in an era of global communicationWith contributions from an international team of well-known experts, media activists, and promising young scholars, this comprehensive volume examines community-based media from theoretical, empirical, and practical perspectives. More than 30 original essays provide an incisive and timely analysis of the relationships between media and society, technology and culture, and communication and community.Key FeaturesProvides vivid examples of community and alternative media initiatives from around the worldExplores a wide range of media institutions, forms, and practices- community radio, participatory video, street newspapers, Independent Media Centers, and community informaticsOffers ... Less

Bucy (Indiana U.) refers to the information and entertainment industries as an "ecology," and here examines that ecology's technological, social, psychological, and professional aspects. Forty-seven essays take into consideration the dot.com bust of 2000, and the media merger busts, terrorist attacks, and the Patriot Act, and discuss theories in information and entertainment, configurations in mass media, the social impacts of technologies in information and communication (especially equal access), and ethical issues in intellectual property and personal privacy. Many essays include bibliographies, and Bucy provides related links and sources of further research. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

Routledge 9780415545679 News Media and Power in Russia Drawing on existing theories and scholarship, the book provides a wealth of detail on the actual daily practices of news production in Russia. Original research is combined with compelling first-hand accounts of news production and dissemination to provide an incisive look at the issues and power structures Russian journalists face on a daily basis. *Author: Koltsova Olessia/ Koltsova, Olessia *Binding Type: Paperback *Number of Pages: 288

The very rapid growth in the Indian media industries and the vibrancy of India’s popular culture are making a working understanding of the Indian scene a prerequisite for any serious study of media in the 21st century. Similarly, as one of the largest and most influential emerging economies in the world today, India plays a crucial role in any serious discussion of social and economic change taking place at the global level. As new commercial and political alignments take shape in the face of new global circumstances, thinkers and decision makers are inexorably drawn towards the reality of a new India being forged in the technological and cultural flux of global media flows. As an innovative interdisciplinary approach to the complex field of Indian media and society, this book combines a... Less

6 issues - If you're a school librarian or technology specialist, LIBRARY MEDIA CONNECTION is your integrated information source for print and multimedia material, innovative ideas, and practical tips and techniques you can use right away.

Over the past few years, media outlets have spotlighted coverage of terror attacks. Drawing on both popular and academic articles, Media, Terrorism, and Theory analyzes the larger issues surrounding media's portrayal of terrorism. From such diverse fields as political science, media studies, architecture, and information science, each contributor brings a distinctive perspective. Answering a growing need to understand media discourse on terrorism, this volume complements readings in upper-level mass communication courses and will appeal to scholars of international media and terrorism.

For over 17 years, Florida Travel & Lifestyles has brought the Florida sunshine to visitors located throughout the world. From informative stories, insider theme park tips, luxurious getaways and family-fun activities, our discerning readers can make their vacation dreams a reality. Two years for the price of one!

The emergence of giant media corporations has created a new era of mass communications. This new age of media giants, with an obsession for the bottom line to satisfy shareholders dominated by institutional investors, has made awareness of business and financial issues more critical than ever for both new and continuing employees of such enterprises. Media Management in the Age of Giants: Business Dynamics of Journalism is a fresh, insightful, practical media management textbook that examines the current media industry in an age when all the rules seem to be changing because of the new phenomena of digital technology, publicly-traded media conglomerates, and changing media habits and values among consumers. Readers are introduced to basic business concepts, terminology, history, and... Less

12 issues - If you're a school librarian or technology specialist, LIBRARY MEDIA CONNECTION is your integrated information source for print and multimedia material, innovative ideas, and practical tips and techniques you can use right away.

ETHICS IN MEDIA COMMUNICATIONS uses case studies throughout each chapter to explore the principles of media ethics. Accessible writing style and coherency between chapters allow for coverage of advanced topics such as morally offensive content and media and privacy.

A systematic introduction to the dynamic field of media, this comprehensive reference examines the rise of digital technology, the impact communication technology is having on key media industries, and the convergence of various media. This fully revised edition also explores media ethics, new and youth media, the future of public broadcasting, and celebrities in the media.

A survey of contemporary Latin American popular culture, covering topics that range from music and film to popular festivals and fashion.

This book offers a range of perspectives on children's multimodal experiences, providing a ground-breaking account of the ways in which children engage with popular culture, media and digital literacy practices from their earliest years. Many young children have extensive experience of film, television, printed media, computer games, mobile phones and the Internet from birth, yet their reaction to media texts is rarely acknowledged in the national curricula of any country. This seminal text focuses on children from birth to eight years, addressing issues such as: * media and identity construction* media literacy practices in the home* the changing nature of literacy in technologically advanced societies* The place of popular and media texts in children's lives and the use of such texts... Less

Media, Markets, and Morals provides an original ethical framework designed specifically for evaluating ethical issues in the media, including new media. The authors apply their account of the moral role of the media, in their dual capacity as information providers for the public good and as businesses run for profit, to specific morally problematic practices and question how ethical behavior can be promoted within the industry. Brings together experts in the fields of media studies and media ethics, information ethics, and professional ethicsOffers an original ethical framework designed specifically for evaluating ethical issues in the media, including new mediaBuilds upon and further develops an innovative theoretical model for examining and evaluating media corruption and methods of... Less

Term: 45 issues - One Year SubscriptionYour Savings: 16% off the cover priceTargeting media decision makers at ad agencies, media-buying services and client media departmentsthe news magazine of the media. Mediaweek's highly targeted circulation covers the media decision-makers at the top 350 ad agencies and all top media buying services and client media departments in the United States. Mediaweek focuses on the content of all media: consumer magazines, television, out-of-home, radio, new media, newspapers, etc. Its editors are attuned to the new realities of supply and demand, content and pricing in the media business today. Mediaweek's lively coverage and its expert (and sometimes irreverent) columnists reflect the emerging new media culture, programming environment, and the editorial... Less

This up-to-date, accessible textbook presents a comprehensive overview of the history, present and future prospects of French media, and considers the successes and failures of the French media policy from 1945 to the present day. Raymond Kuhn investigates the history, politics and economics of the press, radio and television, from the days of state monopoly provision to current trends towards deregulation and pluralism, and discusses the importance of the `new media' of cable and satellite broadcasting. Kuhn explores in particular the changing inter- relationship between media and state, as ownership and indirect interference decline while the state remains a key part of the media landscape in its policy making and regulatory roles.The Media in France is essential reading for all... Less

Store Search search Title, ISBN and Author Journal of Media and Religion, Volume 1: Religion and Television, Number 3 by Daniel Stout Estimated delivery 3-12 business days Format Paperback Condition Brand New This is a special issue of "Journal of Media and Religion" which looks at the topics of religion and television. Publisher Description This special issue presents four articles on the topic of religion and television. The first article analyzes five of the highest-rated television dramas f

The use of new media in the service of cultural heritage is a fast growing field, known variously as virtual or digital heritage. New Heritage, under this denomination, broadens the definition of the field to address the complexity of cultural heritage such as the related social, political and economic issues. This book is a collection of 20 key essays, of authors from 11 countries, representing a wide range of professions including architecture, philosophy, history, cultural heritage management, new media, museology and computer science, which examine the application of new media to cultural heritage from a different points of view. Issues surrounding heritage interpretation to the public and the attempts to capture the essence of both tangible (buildings, monuments) and intangible... Less